Durability is one of the most important features to consider when choosing a label for any product or item. As a crucial element in the product identification, tracking, and branding, labels need to withstand various environmental conditions without losing their legibility or adhesiveness. In this article, we’ll discuss how we can make more durable labels, considering the type of materials, the environment where the product will be used, the technology behind label manufacturing, and the target audience.

1. Material Selection

The material plays a pivotal role in a label’s durability. Depending on the application, various types of materials can be used. These include paper, vinyl, polyester, polypropylene, and other synthetic materials.

• Paper labels are cost-effective and widely used for indoor applications where they are not exposed to harsh conditions.
• Vinyl labels are durable, weather-resistant, and can handle outdoor exposure, chemical contact, and high-temperature environments.
• Polyester and polypropylene labels are resilient against fading, moisture, and are ideal for environments that demand durability and longevity.

The choice of material is often determined by where and how the label will be used. It is, therefore, crucial to understand the intended application before settling on a specific material.

2. Applicable Environment

Understanding the environment in which the label will be used is essential in the design and production of a durable label. Conditions like temperature, humidity, exposure to sunlight, and contact with chemicals can affect a label’s lifespan.

For outdoor use or harsh conditions, UV-resistant, waterproof, and chemical-resistant labels are the best choices. These labels use materials and adhesives designed to resist fading, disintegration, or peeling off due to environmental factors.

3. Manufacturing Process

laminated material
Laminate is a clear film that is applied on top of the label. It acts as a protective barrier while also giving your labels a chunkier look and feel. Laminates are available in glossy and matte finishes, and they will protect your labels from moisture, chemical damage or intrusion, and won’t fade even in direct sunlight.

The downside of lamination is that its increased label thickness may hinder machine labeling applications. The extra rigidity added by the laminate may mean your labels won’t stick to curved surfaces – the laminate could cause the labels to straighten out and peel.

varnish
Varnish is the layer of clear ink that is applied to labels during the manufacturing stage. This coating is much thinner than laminate, so it offers less protection, but in some cases it is a good barrier to prevent scuffing or scratching of printed areas. Varnishes can also be used to aesthetically add more gloss or a matte finish to your labels.

UV coating
UV coating is a laminate material specifically designed to filter sunlight into the printed area of the label, thereby extending the outdoor usability of the label. It’s a more expensive option than standard laminate or varnish, but it provides a super glossy finish, and the protective cover will protect your labels from fading.

4. Label Type and Characteristics

From self-adhesive labels, heat transfer labels to RFID and barcodes, different types of labels have different features and uses.

• Self-adhesive labels are popular for their easy application. They come with a durable adhesive that ensures they remain affixed to the product.
• Heat transfer labels are directly transferred onto the product and are typically very durable, resistant to wear and fading.
• RFID and barcode labels are useful for tracking products in a supply chain. These labels need to be durable to maintain the readability of the code or radio frequency identification.

5. Audience and Product Application

Understanding the target audience’s needs and how they interact with the product helps in designing more effective and durable labels. For example, children’s toys need labels that can resist rough handling, while industrial equipment may require labels resistant to high temperatures and chemicals.

Conclusion

Achieving durability in labels requires a fine blend of the right materials, a comprehensive understanding of the intended environment, the appropriate manufacturing processes, and a deep insight into the product’s application and target audience.

When it comes to durable label solutions, Hangzhou Sinoco Industry Co., Ltd. is a trusted partner. With a wealth of experience in the labeling industry, Sinoco provides high-quality, durable labels that meet your specific needs. Whether you’re labeling a product for indoor or outdoor use, for high-temperature environments, or for contact with chemicals, Hangzhou Sinoco Industry Co., Ltd. has the solution for you. Contact them today for labels designed to last.